Dell Wants to Sell Emerging Consumers Their First PC

Sep 26, 2008 in Hardware

Dell’s new retail strategy in the face of slowing demand in the United States, Europe and Asia includes efforts in emerging markets such as Russia.
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LONDON (Reuters) Dell hopes its new retail drive to sell in stores rather
than just online will help it sell to consumers in emerging markets buying
their first computer, Chief Executive Michael Dell said on Tuesday.
Dell, the world’s second-biggest computer
maker, has recently switched from a…